BABE | BOBBY WALTZER

SUMMER IS EVERYTHING

After being purchased by Anheuser-Busch and in the midst of a global pandemic, BABE launched their first national campaign. Founder of BABE and longtime friend Joshua Ostrovsky asked me to apply the style of my art to their first national campaign. I worked with Draft Line, BABE, and Anbev to CD and AD this campaign. I was super excited with the way it came out.

CRUSHING THE COMPETITION

As part of the disruption budget coming into summer '21, Ostrovsky and BABE asked me to design a monster truck. Dreams do come true. I wanted to play within the visual context of Monster Jam, and the market but also break down some of the tropes of toxic masculinity associated with the culture. I wanted it to be empowering for women.

https://www.adweek.com/commerce/babe-wine-monster-truck-josh-ostrovsky/

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AB X BABE CHRISTMAS

For the first collaboration between BABE and Anheuser-Busch and following the 2nd wave of the pandemic, we felt it apt to give 2021 a fun wrapping to bring some joy in the holiday season.

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OFFICIAL JETSKI TEAM

Designed the branding for the BABE Official Jetski team. These designs were used across all products and jet skis.