Creative Director for brand for 2+ years. Camel makes roughly 22.5mm a day. Not only was I responsible for the day to day (OOH, VAP, SHOPPER) but what I really took pride in was building ground up programs and turning Camel into an original content producer and platform.
artAffect is a program created to support the transformation of communities through the power of art.
The mission is to support a number of communities across the United States through the transformative power of art and cultural programming. We strive to attract a broad cross section of communities by empowering organizations that share, promote and explore art and culture.
The artAffect grant program continues the support and community building efforts of artAffect by empowering local organizations and individuals in the arts and culture space.
The program is composed of larger builds, community grants, and individual artist grands. The program has come to life in New Orleans, Denver, Detroit, Reno and Kansas City.
DETROIT
RENO
KANSAS CITY
NEW ORLEANS
ARTIST PACKS
Leveraging artist relationships, founded the Camel Creations program. In addition we borrowed visual equity from artAffect, and The Hump and our other programs for other specialty packs.
artAffect specialty packaging.
THE HUMP
The Hump was one of our proprietary platforms for original content. What started as snackable quick pieces of content grew into full content franchises and series. Pls inquire for more info.
PRODUCT LAUNCHES
