EVOLUTION OF US
The first piece of Foot Locker business we got at The Times. I developed this campaign to launch a Nike series called the Evolution of Swoosh. I merged the brand values of Foot Locker and the archetype of a sneaker head with the Evolution of Swoosh product line - telling the evolution of life for sneaker head in a single day, and 'single' shot.
AIR IS FOR EVERYONE
Discover Your Air is an ongoing Nike AirMax initiative that Foot Locker participates in every year during the holidays. Sneakers have transcended athletics and are warn by everyone. It was my job to create a feel good holiday campaign that showcases all the niche personalities that love AirMaxs and solidifies their place in all of our lives - not just athletes.
BIG STEPS BACK TO SCHOOL 2020
Big Steps was a 360 BTS school campaign during an extremely interesting time to go back to school. We wanted to convey the momentous nature of going back to school during a pandemic, while remaining malleable enough if home learning was going to continue for the seeable future. It was going to be a BIG either way.
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AMERICA WILL REOPEN - SPEC
Towards the end of the summer of 2020 everyone was still filled with uncertainty. Not knowing what to do, or what to expect in the coming months, we wanted to put out a positive and hopeful message for footlocker. I wrote this in an afternoon feeling uncertain myself but wanting to remain positive.
