THE WAVEMAKER PROGRAM
In the age of influence, we realize that authenticity is a more powerful tool than celebrity. So we created a group of the most diehard White Claw fans and awesome White Claw creators - aptly named - The Wavemakers.
The Wavemakers and associated events are White Claw's influencer program and loyalty program. It is composed of IRL events, Digital Experiences, and gifting.
EVERGREEN SOCIAL
In addition to creating the influencer program for White Claw we were responsible for their ongoing social content. This included quarterly shoots for product as well as lifestyle, identifying key cultural moments for them to participate in, local events to capture, as well as seasonal occasions.
PRODUCT LAUNCHES
We were responsible for creating content for New Variety Packs, New Flavors, White Claw Iced Tea, and White Claw Surge.
UNITED AIRLINES
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RACQUET MAGAZINE
The bombastic work of world-renowned graffiti artist AMUSE 126 landed on a tennis court in Brooklyn thanks to a groundbreaking collaboration between Racquet and White Claw® Hard Seltzer, the nation’s leading hard seltzer. Fort Greene Tennis Association played host last Summer to a one-of-kind installation from Chicago-born AMUSE 126 and The Times that saw a complete court takeover in one of Brooklyn’s most storied neighborhoods.
OFFICIALS PROGRAM
As a way to deeper entrench authenticity into our brand DNA we created and ran the 'Officials' program. Using social listening tools we identified what UGC was performing the best within our target, added a visual treatment to the content, and put media dollars behind it. The 'Officials' content out performed any of our existing 'POS' related content.
